If you are a small-name or no-name author, you must promote yourself relentlessly on social media to succeed.
Research shows –
- at least 300 million books are sold per year on Amazon.
- $1.3 billion worth of books are sold per year in bookshops in Australia.
- Bookshops sales in Australia are increasing 8.2% year on year.
- 487million copies of books are sold each year on Kindle.
When videos were invented people said movie theatres would close.
When digital books were invented people said paper books were finished however, you only must look at the research data to prove this is not the case.
It was also said that the young would not bother to pick up a hard copy of any novel. More investigation reveals that –
- Nearly half of frequent readers are ages 30 to 59 years (47%)
- Those ages 60 years and over making up another large segment (38%)
- One in six Australians aged 14 to 29 are frequent readers (16%)
- Retirees are the most active participants (80%)
- While 75% of those in paid work also read
- 56% of respondents to surveys about reading were women.
- 42 % of respondents were men and 1% identified as other.
Using all the latest data and research results will help you find your target market to make your social media promotions have the most effect.
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